SOLENIA

This project focused on developing a logo system and supporting marketing materials for a modern pickling concept. The goal was to create a simple, recognizable visual mark that references the product category while feeling clean and contemporary.

The process included multiple logo explorations, icon development, and typographic direction, refining the balance between playful food-related elements and a more structured, minimal look. The selected direction was then applied across a set of marketing pieces, including print layouts and digital assets, ensuring consistency in color, composition, and visual tone.